Emily Smith - "Ins and Outs of Online Yoga Industry"

Emily Smith, founder of Yogaversity, talks with J about the former and current state of online yoga. They discuss her eight-year tenure as a producer for Yoga International and the transition from print to digital, first figuring out what a yoga class looks like online, Yogaglo and copyrighting camera angles, portals and pay structures, subscription overload, YI being sold to Gaia, horizontal vs vertical growth, changing attention spans, set curriculum’s and self-directed learning, process of developing courses, and the beauty of remaining forever curious.